April 3, 2026
Taste Markets is a new way to trade culture. We build perpetual markets around measurable attention, so if you think a person, brand, or topic is about to break out or cool off, you can take a position on that view directly on Solana.
The core idea is simple: markets react to attention before traditional fundamentals catch up. Release cycles, viral clips, controversies, product launches, and community momentum all create tradable shifts in public interest, but there has never been a clean instrument for expressing that thesis. Taste Markets is our answer.
Each market on Taste Markets is a perpetual contract tied to a published attention index. Instead of buying an asset outright, you trade a synthetic price that tracks how much cultural attention a market is receiving over time. That means you can go long when you think momentum is building, or short when you think the hype has gone too far. Browse live pairs on the trading terminal.
Behind every market is the Taste Index: a composite score built from public signals like search interest, social activity, video engagement, community behavior, and other observable proxies for attention. Those inputs are combined into a single index that updates as culture shifts, and the perpetual reprices against that index continuously. Each index is unique in its composition and weights and tailored to track the actual attention the topic is getting. See also how markets are listed in the docs.
This is is not a prediction market about a binary event. It is a liquid instrument for trading momentum itself. We think that distinction matters. People already have strong views on who is up, who is down, and what the internet will care about next. Taste Markets turns those instincts into something you can actually trade.
Prediction markets proved the demand for a liquid and transparent instrument for trading momentum itself. Taste Markets is a natural evolution of that idea.
Attention is one of the most important forces on the internet, but it is still under-monetized as a financial primitive. It drives memes, media, consumer demand, creator growth, and on-chain volume. In crypto, traders already price narratives informally every day. We want to make that process more explicit, transparent, and accessible. Questions? Read the FAQ.
Perpetuals are the right format because they are familiar, expressive, and capital efficient. They let traders go long or short, use leverage, and react in real time without waiting for an expiry date.
Solana is the right home because these markets need low latency, cheap execution, and an audience that already understands internet-native trading behavior.
Our first release is an MVP focused on proving the loop end to end: transparent indexes, live perpetual markets, and a trading experience that feels native to crypto rather than bolted onto old market structures. We want real usage and real feedback before broadening the market universe further. Follow progress on the leaderboard and in the Taste Markets blog.
